Every project starts with a written scope and a price that doesn't move. Build it and own it, or have us run it month to month. Accounts are always in your name.
The same system either way: every enquiry answered, qualified, booked and followed up. Works with any website, ours or yours.
We build it once and hand it over. You own it outright.
We set it up, then run, watch and improve it every month.
Start where you are. Move up a stage later and pay only the difference.
Your business online, easy to find and easy to contact.
Every enquiry answered the moment it arrives.
Answers, qualifies and books every enquiry, then asks for reviews.
| Feature | OpenStarter$1,900 | AnsweringBusiness$3,900 | WorkingPro$6,500 |
|---|---|---|---|
| Pages | Up to 5 | Up to 10 | Up to 15 |
| Enquiry form, click-to-call, click-to-text | Included | Included | Included |
| Google Business Profile and search basics | Included | Included | Included |
| Instant reply to every enquiry | — | Included | Included |
| All enquiries in one sheet, with an alert to you | — | Included | Included |
| AI Intake & Booking: answers, qualifies, books, follows up | — | — | Included |
| Review requests after every job | — | — | Included |
| First month of the Care plan | — | — | Included |
| Rounds of revisions | 2 | 3 | 3 |
Pick the pages you need a month. A PDF page is a page; a photo or Word file counts as one. When you hit the limit it pauses until the month resets or you move up. Nothing is ever billed extra on its own.
For a team with a steady trickle of invoices and receipts.
For a busy accounts team, or documents sent in from your own system.
Optional, after launch. The first month is included with Pro.
Your site kept fast, safe and current.
Our prices are in US dollars with no tax added, and you're invoiced by BotLane LLC, our US company. If any tax applies where you are, it's shown on the invoice before you pay.
In stages. You pay for each stage before it starts, and the site goes live once the last payment has cleared. You pay by card through a secure payment link.
Yes. The three website plans are stages of the same site. If you start on Starter and move to Business or Pro later, you pay only the difference between the two prices.
We price it as a separate change before any work on it starts, so your total never moves without your written OK. If you need more pages, moving up a plan is often the better deal.
You do. The domain, the code and every account we set up are in your name. If you ever stop working with us, you keep all of it.
A few, paid at cost in your name and never marked up: your domain renewal each year and, if you have AI Intake & Booking, its AI and messaging usage. We tell you the expected amount in your proposal.
Writing all your content from scratch, photography, logo design, paid advertising and online stores. We edit and structure the text and photos you give us, and we can recommend people for the rest.
Your proposal gives a fixed timeline in working days. The clock starts when your first payment has cleared and we have your content, and pauses while we wait for your approval on a design or a build.
Tell us about your business in a few lines. We reply within one working day with a recommendation and a fixed price.
